For this Rocket Money campaign, I came up with the creative direction, wrote the script, and executed two different assets with the same messaging.

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Purpose: Test 2 unique video styles (Live-Action vs. Animated) while keeping the messaging the same to test which video format performs better for this brand.

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Results: After testing both versions, we found that the Live-Action edit performed better in CTV, while the Animated version performed better on YouTube.